Mittwoch, 25. Jänner 2017, 18:30 Uhr
THEORIEKRÄNZCHEN – „Postfeminist Media Culture – Elements of a Sensibility„
im UF*O, Berggasse 5/24, 1090 Wien

Diskutiert wird dieses Mal der Text „Postfeminist Media Culture – Elements of a Sensibility“ von Rosalind Gill (2007). Auf Anfrage schicken wir den Text auch gerne zu (bitte eine kurze mail an vfwkontakt@yahoo.com).

Abstract: The notion of postfeminism has become one of the most important in the lexicon of feminist cultural an alysis. Yet there is little agreement about what postfeminism is. This article argues that postfeminism is best understood as a distinctive sensibility, made up of a number of interrelated themes. These include the notion that femininity is a bodily property; the shift from objectification to subjectification; an emphasis upon self-surveillance, monitoring and self-discipline; a focus on individualism, choice and empowerment; the dominance of a makeover paradigm; and a resurgence of ideas about natural sexual difference. Each of these is explored in some detail, with examples from contemporary Anglo-American media. It is precisely the patterned articulation of these ideas that constitutes a postfeminist sensibility. The article concludes with a discussion of the connection between this sensibility and contemporary neoliberalism.